Keys for the City is Music For Everyone’s signature community building initiative. The objective of Keys is to provide access to music opportunities, foster creativity and build a sense of community among the public and in the process, raise awareness and resources for local music education programs. The revenue raised through Keys is applied directly to MFE’s annual grant program. Since 2006, MFE has awarded over $770,000 in grants to Lancaster County schools and community music programs to purchase and repair instruments.

2018 marks the ninth consecutive year that MFE has brought this fun, fonky interactive exhibit to the streets of Lancaster. Our street pianos, designed and painted by local artists and school art departments, will be accessible to the public 24/7 from mid-May through the end of September. Literally tens of thousands of magical, musical moments will occur around those pianos throughout the summer.

MFE is planning to leverage the history, visibility and community building power of Keys and the place it occupies in Lancaster’s cultural arts scene through a continued campaign titled “Lancaster, PA: The Street Piano Capital of  the World”. The purpose of this fun, creative initiative is to further contribute to Lancaster’s efforts to brand itself as a vibrant music community, arts destination and as a hip, fonky and fun place to live and work.

MFE has developed a special logo for the campaign and we are planning several special events throughout the summer and marketing and awareness campaigns centered around the pianos to highlight and bring extra attention to the Lancaster community.

The follow information describe several fundraising sponsorship opportunities. We hope that you will take a few minutes to review these programs and imagine your brand aligned with Music For Everyone and our other supporters at this event.

For more information Music For Everyone’s mission and impact in the community, please visit www.musicforeveryone.org. And for more information on the Keys For The City campaign or to sign up for one of the available sponsorships, please contact John Gerdy at 717-475-5659.

Thanks so much.

 


Full Piano Sponsor – $3,000

Limited number available

Full piano sponsors are exclusive sponsors of a summer piano location. Sponsors can arrange to design and decorate their piano or MFE will make the arrangements on your behalf and create a design that incorporates your logo, colors and brand. In addition to owning one of a limited number of piano locations, Full Piano sponsors also receive integrated brand exposure in through campaign marketing and advertising and through social media and digital channels.

 Full Piano Sponsorship include:

  • Piano designed will include your company logo and branding.
    • Option A: Design and Painting can be executed by your company. Music For Everyone will provide the piano
    • Option B: Music For Everyone will coordinate all activities associated with design (focused on your logo and brand), painting, and placement of your piano.
  • Your Company Logo with links to company website on both Music For everyone and Keys for the City websites beginning May 16th, 2018 and ending September 31, 2018.
  • Multiple mentions with links to your company website on social media and email newsletters throughout the Keys for the City 2018 season
  • Inclusion in one page “Keys for the City” Ad in summer edition of FIG Magazine. *Sponsorship must be secured by April 7, 2018.
  • Two complementary tickets to the 2018 “Great Big Piano Party”. Preview  the pianos all in one place before they are placed on the streets. Save the date: April 28, 2018.
  • Two VIP passes to the 2018 Tellus Takeover. A party you don’t want to miss to celebrate the conclusion of the Keys for the City season. Date: TBA.

Half Piano Sponsor – $1,500

Limited number available

Half piano sponsors share a sponsorship of a summer piano location. Two sponsors are partnered together and their piano design will incorporate logos, colors and branding from each partner. Half Piano sponsors also receive integrated brand exposure in through campaign marketing and advertising and through social media and digital channels.

 Half Piano sponsorships will include:

  • Shared branding and “ownership” of one of the 2018 piano locations from May-September 2018
  • Piano designed will include your company logo and branding shared with another company. *Music For Everyone will coordinate all activities associated with design (focused on inclusion of your logo and brand), painting, and placement of your piano.
  • Your Company Logo with links to company website on both Music For everyone and Keys for the City websites beginning May 16th, 2018 and ending September 31, 2018.
  • Multiple mentions with links to your company website on social media and email newsletters throughout the Keys for the City 2018 season
  • Inclusion in one page “Keys for the City” Ad in summer edition of FIG Magazine. *Sponsorship must be secured by April 7, 2018.
  • Two VIP passes to the 2018 Tellus Takeover. A party you don’t want to miss to celebrate the conclusion of the Keys for the City season. Date: TBA.

 


Other opportunities

For this special 2018 campaign, MFE is offering a number of other ways to participate and contribute to the Keys for the City / Street Piano Capital of the World campaign.

 Non-profit Full Piano Sponsorship – $2,500

Align your non-profit, community organization or charitable organization with MFE and this great campaign. Sponsors receive all the exposure and benefits of the full-piano sponsorship at a non-profit discounted rate.

 MFE Community Piano Sponsorship – $500

Become one of eight partial sponsors of the MFE Community Piano which resides in Lancaster Square from May-September. Benefits include logo inclusion on the Community Piano, MFE web site and digital channels and through social media posts and e-blasts.

 C-Note Sponsorship – $100

Contribute a C-Note and sponsor a C-Note on one of the piano keys. An easy and fun way to be participate in Keys for the City and supporting Lancaster PA as The Street Piano Capital of the World – your name will be listed on the MFE C-Note Piano.

 Play a Key Sponsorship (First Fridays) – $250

MFE will assemble a team of volunteers at a piano to encourage passers-by to “Play a Key and (your company) will donate $1 to MFE.” This is a fun, unique, ground level, grass roots advertising opportunity for your brand. Limited to four opportunities during first Friday celebrations (June-September) in downtown Lancaster.